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Google
C/M/1134. Strategic marketing: theory and case study of Google
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper critically evaluates Google’s strategy as opposed to traditional linear planning explaining financial metrics and analytical tools that could be applied to decide the commercial viability of a new idea, and reviewing key decision areas that can turn a company from market follower to market leader by capitalising on the innovation of its employees. The applications of the Ansoff matrix and Porter’s Five Forces model in the development of marketing strategies are discussed.
KEYWORDS: Marketing plans, strategic marketing, Google, market leader, Porter's Five Forces, Ansoff,
Other Papers On: Google
Other Papers On: Strategic Marketing Analysis
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