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C/B/4236. Strategic analysis and distinctive capabilities of YouTube

WORDS:
1950
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the resources and capabilities of YouTube in the online video industry conducting analysis of YouTube and their parent company Google along the lines of Porter’s 5 Forces and SWOT models. Recommendations are suggested about the possible responses of YouTube to the opportunities and threats.

 

KEYWORDS: Strategic analysis, distinctive capabilities, YouTube, Google, Porter’s 5 Forces, SWOT,

 
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