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C/B/3951. Google: key success factors
- WORDS:
- 2850
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the factors behind Google’s business success identifying their core competencies and capabilities, explaining their role in the company’s expansion programmes during 2004-2009, evaluating Google’s Blue Ocean Strategy (BOS) of promoting innovation, and discussing strategic options available to Google in the next five years.
KEYWORDS: Google, key success factors, Blue Ocean Strategy,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Critical Success Factors (CSF)
Other Papers On: Google
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