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C/B/2433. ‘Systems Infrastructure at Google (A)' and ‘Systems Infrastructure at Google (B)'. Harvard Business School Case study analyses

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper analyses “Systems Infrastructure at Google (A)” and “Systems Infrastructure at Google (B)” case studies by Hill and Stecker. The case studies “Systems Infrastructure at Google”, (A) and (B), present a problem of unprecedented characteristics which the Google corporation is facing in the year 2007. Focused on the Infrastructure division of the company, headed by Bill Coughran, the study sheds light on how Google’s success has put pressure on the Infrastructure organisation via an escalation of scale and rapidly increasing demand on Google’s systems. Although Coughran had an excellent record of managing engineers for innovation while maintaining business imperatives, the rapid growth of the company and the threats it posed for the very culture which fostered Infrastructure’s innovation, inevitably led to Coughran’s questioning whether it was time for a ‘next generation’ management approach. This paper will address Coughran’s concerns by providing a background analysis, problem statement, problem analysis, identification and evaluation of alternatives and, finally, strategic recommendation.

 

KEYWORDS: Google, systems infrastructure, leadership, innovation, engineering organisations.,

 
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