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C/B/1014. Management Practices in Google

WORDS:
3600
DATE:
2008
PRICE:
39.99 GBP

The paper examines and evaluates the management practices that make for Google's competitive advantage identifying operational oversights and missteps that Google must address to avoid loosing grounds to the likes of Microsoft, Yahoo, etc. Analysis of the company is conducted using the model of Porter's Five Forces, and examining Google's history, organisational culture, new product development practices, ethical issues, etc.

 

KEYWORDS: Google, Management, Porter's Five Forces,

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Other Papers On: Porter's 5 Forces Analysis
Other Papers On: Google
Other Papers On: Strategic Management

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