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C/B/985. Hospitality Entrepreneurship & Creativity

WORDS:
1700
DATE:
2008
PRICE:
19.99 GBP

The paper examines the nature of entrepreneur within hospitality industry looking at the challenges and opportunities the industry offers for entrepreneurs, reviewing the typology of entrepreneurs, the impacts of the regulatory framework on the entrepreneurial activities, and the role of managerial interventions and CSR. Theoretical approaches are applied to the practices of GoEasy Travel using the company as a case study.

 

KEYWORDS: Entrepreneur, hospitality, creativity, GoEasy Travel,