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C/B/1392. Colombian food market

WORDS:
2900
DATE:
2009
PRICE:
29.99 GBP

The paper examines the Colombian food market from the perspective of its attractiveness to Go Natural, a company indenting to enter Columbia. Analysis of the market is conducted using Porter's Five Forces and Diamond models. Recommendations are provided about the best entry strategy considering joint ventures as an optimal solution.

 

KEYWORDS: Colombian food market, Porter's Five Forces, Porter's Diamond,

 
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