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C/M/1151. Data management in Gloria Care Ltd

WORDS:
1500
DATE:
2009
PRICE:
19.99 GBP

The paper advises on the data strategy of Gloria Care Ltd (GCL), a producer of the organic beauty products, highlighting the aspects that need to be addressed for the integration of data information technology in the company’s business processes, particularly, in implementing a Customer Relationship Management (CRM) programme.

 

KEYWORDS: Customer Relationship Management, CRM, Data strategies, Data Integration, Gloria Care Ltd, GCL,