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Globalcast
C/B/1712. Globalcast: customer relationships and globaliszation impacts
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the performance of Globalcast arguing that the company’s business success is a result of their strong relationship with the global customers, i.e. Black and Decker, Hewlett Packard, GM, etc. The pressures and opportunities of globalisation are discussed, the implications of the changing market trends for the company’s strategic development are considered. Recommendations are suggested about the possibilities for the business growth and sustainability of the company.
KEYWORDS: Globalcast, globalisation, customer relationships,
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