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Global Ventures
C/B/1432. Global Ventures: import of Japanese luxury cars to Russian market
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the project of the UK company Global Ventures to import Japanese luxury cars into the Russian market discussing the options for the entry mode and Global Ventures' marketing policy with regards to international markets. SWOT and Porter's 5 Forces analysis of the Russian market is conducted.
KEYWORDS: Global Ventures, Japanese luxury cars, Russian market, SWOT, Porter's 5 Forces, inter,
Other Papers On: Foreign Market Entry
Other Papers On: Strategic Analysis
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