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Global Licensing
C/B/3747. New Business Plan for Global Licensing
- WORDS:
- 2850
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a business plan for Global Licensing, a design company. The paper begins with an analysis of the company and by identifying the challenges that face the industry, as well as the company. The objectives of the plan are discussed, and this is followed by a SWOT, Ansoff, and PEST analysis. Market segmentation and positioning are both evaluated, and this is followed by an analysis of the 7P’s. The brand building strategy, as well as the e-retailing strategy is discussed, and budget plans are also evaluated. The paper concludes by monitoring and evaluating the proposed business plan.
KEYWORDS: Business plan, Global Licensing, SWOT, PEST, market segmentation, market positioning, 7p’s, brand building strategy, e-retailing strategy, budget plan, Ansoff Matrix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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