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Glen Sporran

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S/B/270. Glen Sporran: Export to the US Market

WORDS:
6500
DATE:
2007
PRICE:
69.99 GBP

The paper examines the marketing of Scotch whisky to the USA presenting an overview of whisky production in Scotland, and performing market analysis for Glen Sporran (GS) along the lines of PEST, Porter's Five Forces, SWOT, market segmentation, competitors, marketing mix, etc.

 

KEYWORDS: Whisky, Scotch, PEST, Porters Five Forces, SWOT, marketing mix,

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C/M/64. International Product launch. Glen Sporran premium single malt whisky to Greece

WORDS:
2500
DATE:
2003
PRICE:
29.99 GBP

This paper outlines the launch of Glen Sporran premium single malt whisky to Greece. Report consists of several sections: introduction to the product, justification of the market, PEST analysis, analysis of competition, SWOT analysis of Glen Sporran, Marketing objectives, segmentation, targeting, positioning, mode of foreign market entry is suggested, Marketing Mix and promotional activities are identified.

 

KEYWORDS: international, product, launch, glen, sporran, premium, single, malt, whisky, greece,

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