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C/M/636. Glaxo Wellcome & SmithKline Beecham Merger: Change Management

WORDS:
3600
DATE:
2007
PRICE:
39.99 GBP

The paper examines the merger of Glaxo Wellcome & SmithKline Beecham, one of the most pronounced within the pharmaceutical industry, in the light of change management theories. The research touches on the cultural theory, leadership theory, change facilitation theory and the techniques of communicating during a change situation.

 

KEYWORDS: GSK, Merger, Acquisition, Pharmaceutical, Glaxo, Change Management,

 
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