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GlaxoSmithKline (GSK)
C/B/1158. Dissertation. Management Analysis of GlaxoSmithKline
- WORDS:
- 10600
- DATE:
- 2008
- PRICE:
- 109.99 GBP
The dissertation addresses the issues of strategic management in the world leading pharmaceutical company GlaxoSmithKline (GSK). Customer, industry and competitor analysis of the pharmaceutical industry is presented, the background of GSK is described, their core values, resources, competences and strategic competitiveness are defined conducting SWOT, Porter's Generic Strategies and value chain analysis. Growth strategies related to their market and product development are identified and evaluated. Recommendations are suggested about the strategies towards the existing and new markets and products.
KEYWORDS: dissertation, management, glaxosmithkline,
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