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General Motors

C/M/1617. General Motors culture and change management

WORDS:
5350
DATE:
2010
PRICE:
59.99 GBP

The paper examines the external environment and organisational culture of General Motors (GM) explaining the effects of the changes in the car industry on the company’s performance, identifying positive and negative trends in their culture, discussing approaches to GM change management and structural transformation, and presenting GM stakeholder analysis with regard to change management.

 

KEYWORDS: General Motors, GM, organizational culture, change management, car industry,

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