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General Motors

C/M/1484. Organisational structure and environment of GM

WORDS:
1850
DATE:
2010
PRICE:
19.99 GBP

The paper looks at the organisational structure (OS) of General Motors (GM) from the theoretical and practical perspectives evaluating OS efficiency within the Value Chain framework and examining the effects of the external environment on the company’s performance.

 

KEYWORDS: Organisational structure, GM, General Motors, value chain,

 
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