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General Motors

C/B/694. Internationalization of General Motors

WORDS:
1900
DATE:
2007
PRICE:
19.99 GBP

This paper examines the expansion of General Motors overseas in its various phases, as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth, and how the company can be classified with regards to Bartlett and Ghosal's 4 typologies. Finally, the paper discusses the concept of a 'world car', meeting the demands of customers across the globe.

 

KEYWORDS: General Motors International, Internationalization, Globalization, Multinational, Gro,

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