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C/B/4116. International joint ventures: case study of Suzuki and General Motors

WORDS:
1900
DATE:
2011
PRICE:
19.99 GBP

The paper examines the feature of the international joint ventures (IJV) making references to IJV theory and presenting a case study of the international joint venture between Suzuki Motors and General Motors. Impacts of IJV are considered with regard to the value chain, logistics, marketing, sales, company infrastructure, HRM, etc. Conclusions are made about IJV benefits for General Motors and Suzuki.

 

KEYWORDS: International joint ventures, IJV, Suzuki Motors, General Motors,

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motors swot pestel strategic gm forces chain value porter global toyota om study economy strategy financial europe strategies culture dissertation operations corporate impact bankruptcy signs environmental economic structure organisational policies ford competitive factors recovery environment management ventures joint international suzuki issues demand supply chrysler daimler uk events change perspective automotive globalization investment changed vauxhall effects prospect plants closure underperformance reasons image assessment car corporation identity significance internationalization extensive world china role alliances decline c managers causes remedies crisis current handling function mass describe theory distress differences production lean methods leadership
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