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General Motors

C/B/3521. SWOT and Value Chain Analyses of General Motors

WORDS:
1250
DATE:
2011
PRICE:
19.99 GBP

This paper provides an overview of General Motors, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of General Motors is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.

 

KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, General Motors,

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