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General Motors

C/B/3517. Strategic Analysis of General Motors

WORDS:
2150
DATE:
2011
PRICE:
29.99 GBP

This paper analyses General Motors. The paper consists of an overview of General Motors, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to General Motors. Porter's 5 Forces analysis of General Motors is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting General Motors.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, General Motors,

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