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General Motors
C/B/3516. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of General Motors
- WORDS:
- 2650
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper presents a comprehensive analysis of General Motors. Firstly the paper presents an overview of General Motors followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to General Motors. The paper also consists of Value Chain analysis looking at the key activities of General Motors.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, General Motors,
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