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General Electric (GE)

C/B/2972. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of General Electric

WORDS:
2300
DATE:
2010
PRICE:
29.99 GBP

The aim of this paper is to present an overview of General Electric. The paper consists of PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. A Porter’s Fiver Forces analysis is provided discussing the competitive advantage of the industry. A SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to General Electric. The paper also consists of Value Chain analysis looking at the key activities of General Electric.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, General Electric,

 
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