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C/B/2875. Dissertation. An analysis of the UK Marquee sector: case study of Garden City Marquees

WORDS:: 15600
DATE:: 2010
PRICE:: 159.99 GBP

This dissertation analyses the Marquee sector and the UK service industry using Garden City Marquees as case study. The aims of dissertation are to gain a better understanding of the UK marquee sector, to analyze the chosen case study, and to understand the position of marquees in the service industry. The review of literature focuses on aspects like the current economic climate, the events industry, the wedding industry, and new cultural trends. The dissertation provides a thorough methodology section that assesses how achievable the objectives are and discusses that the data has been collected through in-depth interviews with two owners of marquee firms, one being the owner of Garden City Marquees. The paper also presents online surveys as a form of data collection, and a detailed findings and analysis section is provided. The paper concludes by summarizing everything discussed, whilst providing recommendations to Garden City Marquees.

KEYWORDS: Dissertation, Marquee sector, service industry, Garden City Marquees, events industry, wedding industry,

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C/M/1256. Customer markets for Garden City Marquees, Letchworth

WORDS:: 6000
DATE:: 2009
PRICE:: 69.99 GBP

The paper examines the markets in which Garden City Marquees (GCM) operates describing the company’s background, the features of their services, and marketing mix details. Profiles of the UK wedding industry, corporate hospitality industry and event industry are presented focusing on the recent trends ensued by the credit crunch and suggesting market solutions for GCM.

KEYWORDS: Garden City Marquees, Marquee Hire, Wedding Industry, Corporate Hospitality, Events Industry,

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