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Gap
P/B/445. Report on Gap: performance and buyers attitudes
- WORDS:
- 6000
- DATE:
- 2004
- PRICE:
- 69.99 GBP
The paper reports on the performance of Gap Inc. in the UK providing an overview of the UK clothing retail market, Gaps main competitors and customers, consumer behaviour and attitudes towards the Gap brand specifically among female buyers. The overview of the company includes SWOT analysis, consumer analysis, marketing mix, etc. Recommendations are made about the improvement of the product line, price reduction and the target market expansion.
KEYWORDS: gap, performance, buyers, attitudes,
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Keywords Tag Cloud
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