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FrozenBake

S/OM/78. Capacity planning and control in FrozenBake: issues of supply chain management

WORDS:: 4000
DATE:: 2010
PRICE:: 49.99 GBP

The paper looks at the operations management and logistics at the UK bakery FrozenBake. The background of the company is described, the problems of their supply chain management are identified, the issues of capacity planning and control are addressed making recommendations about capacity improvements specific to the demand side.

KEYWORDS: FrozenBake, bakery,

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S/M/562. Marketing Plan for FrozenBake Cup Cakes

WORDS:: 4200
DATE:: 2010
PRICE:: 49.99 GBP

The paper reports on the development of a marketing plan for FrozenBake and their In Store Bakery (ISB) Cup Cakes. Analysis of the macro environment is conducted using the PEST (PEEST) model, the micro environment for Cup Cake marketing is examined describing their main competitors, the internal marketing audit is conducted along the lines of the marketing mix, SWOT and Ansoff models, marketing mix decisions are suggested, the research's reflections on the issues associated with the marketing plan development are provided.

KEYWORDS: Marketing Plan, FrozenBake Cup Cakes, PEST, SWOT, marketing mix, Ansoff,

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