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French Connection and FCUK
P/M/239. Analysis of retail strategy of French Connection
- WORDS:
- 2500
- DATE:
- 2004
- PRICE:
- 29.99 GBP
This report analyses current strategy of French Connection (FCUK) and provides recommendations for future strategy improvement. Strategic tools used for analysis are: competitor analysis, Marketing Mix, SWOT analysis, PEST analysis and customer profiling. Apart from that overview of French Connection (FCUK) as a company is being made.
KEYWORDS: retail, strategy, french, connection,
Other Papers On: French Connection and FCUK
Other Papers On: Retailing and Merchandising
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Keywords Tag Cloud
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