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French Connection and FCUK

C/EI/16. FCUK and Burberry, the e-business analysis

WORDS:
1200
DATE:
2005
PRICE:
19.99 GBP

This paper examines the e-business of FCUK and Burberry e-engines. The core capabilities, web pages design have been discussed. The web sites pitfalls were examined in details in terms of speed, environment, convenience, privacy, security, access and availability, reputation, trading policy, advertising, and customer involvement. The paper concludes with giving recommendations for the business performance improvement.

 

KEYWORDS: ei, fcuk, burberry, e-business,

 
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