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Four Pillars Group
C/M/2044. Launch of Cotswold Park Hotel: analysis of marketing campaign
- WORDS:
- 1000
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper reports on the launch of Cotswold Park Hotel (CPH) owned by Four Pillars Group looking at the marketing campaign along the lines of the marketing mix (4P), evaluating the company’s website and providing a critical review of the CPH promotional activity.
KEYWORDS: Launch of Cotswold Park Hotel, marketing campaign, Four Pillars Group,
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