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P/B/60. Fordism strategy and innovation
- WORDS:
- 3500
- DATE:
- 2003
- PRICE:
- 39.99 GBP
This paper aims to explain the significance of the Ford Motor Company's innovations in mass production in the 1910s and early 1920s. What were the limits to the success of 'Fordism' as a strategy for production and marketing?
KEYWORDS: fordism, strategy, innovation,
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