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P/B/60. Fordism strategy and innovation

WORDS:
3500
DATE:
2003
PRICE:
39.99 GBP

This paper aims to explain the significance of the Ford Motor Company's innovations in mass production in the 1910s and early 1920s. What were the limits to the success of 'Fordism' as a strategy for production and marketing?

 

KEYWORDS: fordism, strategy, innovation,

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