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C/OM/256. Strategic perspectives and supply chain management

WORDS:
1050
DATE:
2010
PRICE:
19.99 GBP

This paper considers the various strategic approaches towards supply chain management. This includes examples of mass-customisation, lean, agile and the hybrid concept of leagile supply chain management. The importance of network competition and process integration is discussed and bullwhip strategy is addressed. Ford and Dell Examples are drawn on from the cases of Ford and Dell.

 

KEYWORDS: Supply Chain Management, ford, dell, lean, agile, leagile,

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ford motor company management om dissertation strategic uk swot chain strategy marketing global operations automotive ka strategies focus supply value pest auto perspectives risk enterprise examples benefits organisations rewards porter india plan buyer toyota typical appeal knowledge globalisaton companies five forces quality gm service resources external internal studies study skoda outline competitor corporate popular integrated sullivan communications dell mnc master advantage competitive gain product development failure success industries motors location implication burden environmental pestle fords closure importance plant coventry npd projects c system abm abc customer relationship cross examination crm business ei assessment car world prospect automobile corporation innovation fordism border
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