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C/M/2019. Service marketing: case study of Sullivan Ford Auto

WORDS:
1750
DATE:
2011
PRICE:
19.99 GBP

The paper looks at the nature of service marketing using a case study of Sullivan Ford Auto. The difference between service marketing and the marketing of goods is explained examining the sales and service departments of Auto World, comparing car sales and service dealership management with managing health care services, presenting a blueprint for the servicing of a car, etc.

 

KEYWORDS: Service marketing, marketing of cars, Sullivan Ford Auto, car sales,

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I have received the paper and thank you for your great work. Rahim