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Ford

C/B/891. Strategic Analysis of Ford

WORDS:
4500
DATE:
2007
PRICE:
49.99 GBP

The paper presents strategic analysis of Ford using internal and external analysis tools. From an external perspective, the automotive industry is analysed using the models of PEST and Porter's five forces, and providing information about Ford's competitors. From an internal perspective, Ford's resources and capabilities are examined, using SWOT and value chain analysis.

 

KEYWORDS: Ford, PEST, Porters five forces, SWOT, value chain,

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