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C/B/3703. Corporate Strategy of Ford Motor Company
- WORDS:
- 4250
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper reports on the strategic development of Ford Motor Company reviewing their history and background, corporate mission and the changes within the company during late 1990s. Strategic analysis of Ford is conducted using the models of PESTEL, Porter’s five forces and SWOT. Ford’s financial ratios over 2007-2009 are analyzed, their value chain options are evaluated. Recommendations are suggested about strategic solutions that can help to maintain the company’s strong market position.
KEYWORDS: Corporate Strategy, Ford Motor Company, PESTEL, Porter’s five forces, SWOT,
Other Papers On: Ford
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Strategic Analysis
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