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C/B/1523. Ford in India

WORDS:
6200
DATE:
2009
PRICE:
69.99 GBP

The paper examines Ford's entry into the Indian marketplace and their subsequent strategies up to 2005. The initial market strategy with regard to timings, mode of entry and objectives is assessed. The idea that companies should think globally and act locally is critically evaluated with reference to Ford, relationship marketing is examined in the context of Ford's business development in India.

 

KEYWORDS: Ford, automobile industry, marketing, relationship marketing, international marketing, Mahindra & Mahindra, Indian car industry,

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