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Footie Chick
C/B/2985. Strategic and marketing analysis of Footie Chick
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategic position of the UK female football brand retailer Footie Chick conducting their SWOT and Porter’s Five Forces analysis, promotional mix analysis and customers’ analysis. Recommendations are suggested about the strategies that could help the company reach a more diverse market.
KEYWORDS: Footie Chick, strategic analysis, SWOT, Porter’s Five Forces, promotional mix,
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