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Foot Locker
S/M/502. Dissertation. Role of sales force in company's success: case of Foot Locker
- WORDS:
- 17500
- DATE:
- 2009
- PRICE:
- 179.99 GBP
The dissertation examines the role of an effective sales force in the company's business using a case study of Foot Locker in the UK market. Literature is reviewed on the theories of motivation that can be applied to the company's sales force, the effect of competition on sales processes, etc. The company's selling situation is examined, consumer spending trends in the Foot Locker's market are explored, analysis of the company is conducted using the models of SWOT and PEST, describing external and internal influences on the sales processes, the policies of the human resource management (HRM), etc. A sales presentation for the company is developed and evaluated.
KEYWORDS: Dissertation, sales, Foot Locker, SWOT, PEST, sales presentation,
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