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Food Brands Group
C/M/808. Brand strategy recommendation for Food Brands Group in UK
- WORDS:
- 5400
- DATE:
- 2008
- PRICE:
- 59.99 GBP
The paper examines the current brand status of the coffee brand Percol owned by Food Brands Group in the UK. The customer segments, competitive landscape and internal analysis of Percol are presented evaluating the brand identity and personality. Recommendations are suggested about a brand strategy for Percol along the lines of the marketing mix model.
KEYWORDS: Food Brands Group, Percol, Coffee, Brand, marketing mix,
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