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FlyMe
E/B/259. Is FlyMe flying high? A marketing study of FlyMe's position and potential within the Swedish Airline market
- WORDS:
- 10500
- DATE:
- 2006
- PRICE:
- 109.99 GBP
The paper investigates the strategy of FlyMe, a Swedish air-travel company, providing their background information, conducting analysis of the Swedish airline market within the framework of Porter's Five Forces model, assessing FlyMe strategic position within the airline industry, conducting the company's internal analysis using SWOT model, assessing their growth opportunity and current marketing strategy, etc. Methods of secondary data analysis are used.
KEYWORDS: FlyMe, airline, Porters Five Forces, SWOT,
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