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C/M/597. Strategic Management of Flybe.com

WORDS:
1400
DATE:
2007
PRICE:
19.99 GBP

The paper examines the strategic management of Flybe.com, the largest independent regional airline in Europe. The paper looks at the strategies that Flybe.com employs to increase the numbers of customers, insure business growth, and enhance their financial performance.

 

KEYWORDS: Flybe, low-cost airline, airline, management, strategy, 4Ps,

 
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