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Fine Confectionery Company
C/M/1463. Strategic Marketing Analysis for Fine Confectionery Company
- WORDS:
- 3250
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the business environment of Fine Confectionery Company (FCC) presenting an overview of the UK chocolate confectionery market, conducting a marketing mix (4P), SWOT, PEST and Porter’s Five Forces analysis of FCC, and developing a marketing and communication plan for the new product of FCC ‘Limited Edition Chocolate for Special Occasions’ covering a period of twelve months.
KEYWORDS: SWOT, Porter’s five forces, PEST, marketing mix, Fine Confectionery Company, communication plan, marketing plan,
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