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C/M/1305. New Product Development and Marketing Strategy for Financial Times Industry Magazine

WORDS:: 2250
DATE:: 2010
PRICE:: 29.99 GBP

The paper looks at the launch of a new product by the Financial Times (FT) newspaper, i.e. FT Industry magazine, describing the features of its target market, and developing a marketing strategy for the magazine along the lines of the Ansoff matrix, marketing mix, marketing objectives, etc. Financial appraisal analysis of FT Industry magazine is conducted discussing related price strategies, sales and cash flows for a year ahead.

KEYWORDS: Financial Times, FT Industry magazine, New Product Development, Ansoff matrix, Marketing Mix,

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C/M/1303. Marketing Strategies of UK National Daily Newspaper ‘Financial Times'

WORDS:: 2500
DATE:: 2010
PRICE:: 29.99 GBP

The paper looks at the importance of effective marketing strategies for contemporary organisations conducting a case study of the Financial Times (FT) newspaper. FT overview is provided, their marketing strategies are evaluated from the perspective of market penetration and positioning, decision-making about the target market, and marketing mix features.

KEYWORDS: Financial Times, FT, national daily newspaper, marketing strategy, marketing mix,

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C/M/266. The Financial Times (FT) Group: Strategic Analysis of the Newspapers Business Segment

WORDS:: 1800
DATE:: 2005
PRICE:: 19.99 GBP

The newspaper industry is going through difficult times as consumers are increasingly relying on electronic media for information and entertainment. The paper examines the FT Newspaper business unit of the FT Group, which itself is part of Pearson plc. The author analyses the strategy of the business unit on the basis of the Bowmans strategy clock, reveals the segments tangible and intangible resources and strategic capabilities and examines the financial performance of the whole company and of the business unit in times of hyper-competition and changing customer tastes. The newspaper industry is also looked at in light of the recent trends and developments. Where appropriate, recommendations are given as to what steps the company may wish to consider in order improving its market position and financial results.

KEYWORDS: financial, times, ft, group, strategic, newspapers, business, segment,