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Ferrari
S/B/383. Ferrari's organizational capabilities
- WORDS:
- 1900
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines organizational capabilities of the motor sport car companies engaged in Formula One offering a case study of Ferrari and comparing it to Honda, Renault, etc. Ferrari's heritage, brand features and success factors are analysed accounting for their problems, identifying the weaknesses, and suggesting recommendations to sustain success.
KEYWORDS: Ferrari, motor sport car, organizational capabilities,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Ferrari
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