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Ferrari
C/OM/215. Innovation theory and case study of Ferrari
- WORDS:
- 2450
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines innovative solutions introduced in Ferrari reviewing theoretical approaches to innovation along the lines of novelty features, target consumers, motivations and outcomes of innovation. Ferrari’s practices of launching innovations are analysed along the same lines suggesting recommendations for marketing practitioners.
KEYWORDS: Innovation, Ferrari,
Other Papers On: Innovation
Other Papers On: Ferrari
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