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Ferrari
C/M/901. Change strategies in Ferrari
- WORDS:
- 2800
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the innovative solutions and change strategies used in Ferrari reviewing the company's history over the period from 1950 till 2004 and analysing the change initiatives undertaken since the 1980s. Different approaches of the company managers Enzo and Di Montezemolo to organisational change are described and compared.
KEYWORDS: change, strategies, ferrari,
Other Papers On: Ferrari
Other Papers On: Change Management
Other Papers On: Change Management
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