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FedEx Corporation
E/M/82. Services’ brand image: theory and case study of FedEx
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the concept of brand image in the services industry reviewing literature on the theory of brand, the definitions of services, and the issues of building and sustaining brand image for services. The marketing mix analysis of the FedEx service is conducted evaluating their effort to support and enhance the brand image.
KEYWORDS: brand image, services, FedEx, marketing mix,
Other Papers On: FedEx Corporation
Other Papers On: Branding
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Keywords Tag Cloud
fedex om strategy logistics success dhl critically express corporate federal process fed procurement actions evaluate changes proactive required upgrade communications porter chain five forces financial value global integrated marketing ei sum ex services manages organisation activities border composes analyse role internet commerce discuss compare contrast brand image theory study c communication operation tnt international factors
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