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FedEx Corporation
C/M/1075. Integrated Marketing Communications: Is the Whole Greater Than the Sum of its Parts?
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the concept of Integrated Marketing Communications (IMC) and its emergence in contemporary marketing theory discussing the benefits of IMC for organizations, and the barriers that exist to successful IMC implementation. The model developed by the research team of American Productivity and Quality Centre (APQC) is described illustrating its use with the examples of FedEx practices.
KEYWORDS: Integrated Marketing Communications, IMC, American Productivity and Quality Centre, APQC, FedEx,
Other Papers On: Marketing Communications
Other Papers On: FedEx Corporation
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Keywords Tag Cloud
fedex om strategy logistics success dhl critically express corporate federal procurement process upgrade proactive ei evaluate changes actions required marketing chain value porter five forces global sum ex integrated factors communications fed communication composes manages organisation activities analyse discuss role internet commerce border compare services brand image theory c international contrast operation tnt study
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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
