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FedEx Corporation
C/M/1075. Integrated Marketing Communications: Is the Whole Greater Than the Sum of its Parts?
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the concept of Integrated Marketing Communications (IMC) and its emergence in contemporary marketing theory discussing the benefits of IMC for organizations, and the barriers that exist to successful IMC implementation. The model developed by the research team of American Productivity and Quality Centre (APQC) is described illustrating its use with the examples of FedEx practices.
KEYWORDS: Integrated Marketing Communications, IMC, American Productivity and Quality Centre, APQC, FedEx,
Other Papers On: Marketing Communications
Other Papers On: FedEx Corporation
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Keywords Tag Cloud
fedex om strategy logistics success dhl critically express corporate federal process fed procurement actions evaluate changes proactive required upgrade communications porter chain five forces financial value global integrated marketing ei sum ex services manages organisation activities border composes analyse role internet commerce discuss compare contrast brand image theory study c communication operation tnt international factors
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Thank you for the fabulous service and a great paper to help with the interview!Abbey
