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Fat Face

S/B/375. Internationalisation of Fat Face

WORDS:: 5200
DATE:: 2007
PRICE:: 59.99 GBP

The paper reports on the strategy of Fat Face conducting the company's macro- and micro analysis along the lines of PEST, barriers and opportunities, cultural dimensions, etc. A market entry strategy of Fat Face to Slovenia is analysed considering external and internal factors behind the expansion, evaluating the best mode of entry and discussing socio-cultural and marketing mix challenges of marketing overseas.

KEYWORDS: Fat Face, market entry, PEST, barriers, opportunities, Hofstede, Slovenia, marketing m,

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P/M/734. Advising Fat Face on international expansion: country choice and marketing plan

WORDS:: 7500
DATE:: 2006
PRICE:: 79.99 GBP

The paper examines the optimal strategy for Fat Faces expansion to a foreign market offering an overview of economic, political, legal and socio-cultural environments of Greece, Hungary, Ireland and Norway. Theoretical background of the study includes Hofstedes theory of cultural dimensions, the theory of market entry modes, etc. The choice of the country for the companys expansion is justified, a marketing plan is suggested.

KEYWORDS: Fat Face, expansion, Greece, Hungary, Ireland, Norway, entry mode, marketing plan,