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C/M/1996. Electronic resources for marketing: blogs and viral marketing

WORDS:
2350
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the marketing potential of blogs and viral marketing explaining the meaning of both terms along with other online concepts, discussing the use of blogs by Asda and Marks and Spencer (M&S), and illustrating viral marketing practices through the use of Facebook and YouTube.

 

KEYWORDS: Blogs, viral marketing, Asda, Marks and Spencer, M&S, Facebook, YouTube,

 
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