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C/B/2860. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Facebook

WORDS:
3100
DATE:
2010
PRICE:
39.99 GBP

This paper examines Facebook, a leading social networking site globally in terms of its user base and revenue. It scans the environment in which Facebook operates using the PESTEL analysis. The industry (social networking/media) in which the company competes is examined to ascertain its market attractiveness using Porter’s 5 Forces. SWOT and Value Chain analysis are then carried out to determine how it can convert its weakness to strengths and maximize value from the opportunities the markets and its internal structure provides.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Facebook,

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