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S/M/287. Marketing strategies of Evans, Peacocks and Marks and Spencer
- WORDS:
- 1500
- DATE:
- 2005
- PRICE:
- 19.99 GBP
The paper examines marketing strategies of the UK shops Evans, Peacocks and Marks and Spencer comparing their features along the lines of the 4-P model (Place, Price, Product and Promotion).
KEYWORDS: E-tailing, Evans, Peacocks, Marks and Spencer,
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